DEALER PERFORMANCE LAB · AN AMD INITIATIVE

Research for the dealership as it actually operates.

A dealership workspace with a field notebook, calculator, vehicle keys, and a performance report on the desk.
Dealer Performance Lab is a dealership-performance research and field-intelligence initiative. We study the conditions behind F&I and broader operating results, then translate supported findings into practical tools.
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WHY DPL EXISTS

Start with the operating conditions—not the tidy explanation.

Dealership results are produced by a system: people, timing, incentives, capacity, information, leadership, and customer expectations. DPL exists to examine that system before prescribing an answer—and to distinguish what is observed, what is measured, what is inferred, and what remains unknown.
FOUR DISTINCT LAYERS

Research, observation, tools, and implementation

Quantitative research tests patterns with defined measures. Field observation documents work as it happens. Applied tools translate supported insight into useful frameworks. Implementation is separate: it adapts those ideas to a dealership’s goals, people, and operating reality.

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THE DPL / AMD MODEL

DPL discovers. AMD applies.

Dealer Performance Lab produces research, field intelligence, and applied tools. American Mobility Developers is the organization behind DPL and the commercial implementation arm. When a dealership wants help acting on the work, AMD provides strategy, training, process design, F&I program architecture, solutions, and ongoing dealer development.

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DEALERSHIP + F&I PERSPECTIVE

Built close to the operating work

DPL was founded by Tom Wells, an automotive F&I and dealer-development professional with hands-on experience inside dealership operations and across franchised, independent, and multi-rooftop environments. His work has included F&I manager development, product presentation, menu strategy, program economics, claims and administrator support, and the sales-to-F&I process under real volume and staffing pressure. That operating perspective shapes the questions DPL asks. Experience informs the inquiry; evidence determines what the work can support. Material commercial relationships are disclosed where relevant.

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CHOOSE YOUR PATH

Follow the research. Contribute evidence. Put it to work.

Read DPL without entering a sales process. Contribute an operating pattern, research question, or field observation with clear participation boundaries. Or, when implementation is the goal, work directly with AMD. Research participation and commercial support remain distinct paths.

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AMERICAN MOBILITY DEVELOPERS · AMD

An independent F&I agency built around dealership fit.

AMD is the commercial F&I agency behind DPL. The team evaluates the dealership’s goals, customers, economics, claims priorities, operating conditions, and people—then works from the provider and administrator relationships available through AMD instead of beginning with one predetermined answer.

PROGRAM FIT

Start with the dealership.

Review what should remain, what may need to change, and why an available structure fits.

TEAM DEVELOPMENT

Develop the people responsible.

Provider-neutral classes, bootcamps, tools, data, coaching, and visible follow-through.

CLEAR BOUNDARY

Keep research and commerce transparent.

DPL research participation stays separate. An AMD relationship may include F&I products and administrator relationships selected through AMD.

Explore an AMD F&I partnership →Explore F&I Classes & Bootcamps →